A survey reported that the average growth of e-commerce is around 25% per year, in bad times. Harris Interactive, the one conducted the survey, also revealed that 81% small businesses which have online presence reached more customers, increasing sales and profitability.
It is obvious how essential every small business should invest seriously on online presence. However, the ease of internet access has made the internet more saturated with businesses competing each other.
The question remains “How does your business stands out?” Here is a list of ways to overcome the problem.
Continue reading “4 Ways to Make Your Online Business Stand Out than the Rest”
It is relatively easy to create marketing plan, just pick the market & product focus, set up objectives and run the campaign. However, if you are willing to add a little more effort and learn, you will be able to create a dynamic marketing plan to help improve your brand. For this article’s purpose, I’d like to use example of my designer bag brand Mirsky Mode as it is easier to follow.
Continue reading “5 Steps to Creating a Dynamic Marketing Strategy”
Entrepreneurship experience works similarly as treading the ‘uncharted waters’. You can never avoid making mistakes no matter how well-prepared you are.
Making mistakes are a natural process of every startup. What’s important here is to learn from it ensuring a successful business. So here’s my take at what I’ve learned from my e-commerce business Mirsky Mode startup:
Continue reading “Things I Wish I Knew Before Becoming An Entrepreneur (9 Mistakes)”
Throughout the experience, I’ve always been told that influencers don’t work when it comes to improving a company’s brand awareness. I agree, to some extend. There is a majority of influencers out there who claimed they are ‘social media influencer(s)’, but don’t have any idea how to even read or analyse Google Analytics report, Iconosquare or any analysis related. Some even made terrible mistakes on increasing the brand’s awareness to either continuously spam people’s feed or limit to a single post update each day which makes no sense. Or advertising similarly again and again.
So, are these social media influencers still remain valuable in the digital world? Well, the answer is a resounding ‘YES’. It’s all a matter of how you select them for collaborations. Here’s a few things you should consider before hiring an influencer.
Continue reading “3 Ways to Select the Right Social Media Influencer for your Brand”
Your website is no longer the only channel for selling products. Instagram has evolved from a platform to share selfies, food and travel pics to brands leveraging it for marketing purposes making more money. However, for whatever reason, your business does not get equal share of success on it. You start wondering why.
So, here are 5 top reasons your products not selling on Instagram:
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Loyal customers are a result of consistent positive emotional connection provided by your business. This leads to customer retention which, obviously increase your company’s profits.
Apart from increase in sales, here are 7 more reasons why you should focus on customer loyalty:
Continue reading “7 Reasons You Should Focus on Customer Loyalty”