“We’re taking time to perfect our espresso. Great espresso requires practice. That’s why we are dedicating ourselves to honing our craft.”
February 2008, Starbucks made it on top news headline that it has shut down its US operations. Speculations and rumors started brewing in the media fearing for the worse.
For Howard, apart from the headache he suffered from the company’s recent losses, he knew the operation shutdown happened for right reasons. The losses and problems made him to take drastic measures for the company he built. In short, he ordered the shutdown because he cared.
Here’s the four must-learn best lessons from Starbucks’ shutdown in 2008:
- “It’s Not About the Company. It’s Not About the Brand. It’s About You.”
- “Investing On Your Staff Always Pays.”
- “Plan, Plan & Risk It.”
- “When Things Fail, Fall Back To Your Company Values.”
- Final Two Cent