“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki.
Creating contents just for the sake of being registered higher in the search engine result (SERP) do no longer work – unlike it used to be.
Algorithms are becoming smarter everyday. The dynamics have changed as how much engagement an article receives count much more to climb up the SERP ladder.
For example, Google’s algorithm PageRank (PR) is used to rank websites in their searches. The algorithm uses complex calculation to determine the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority. In short, by becoming relevant among the consumers, you will be placed higher in the search engines.
This is why it is important to continuously build engagement with your customers/viewers to ensure Google rates you higher the next time someone searches topics related to yours. So here’s my top 5 tips on creating contents that engages your customers:
“One thing is certain in Business, You and everyone around you will make mistakes.” – Richard Branson.
Mistakes. It’s a part of our lives. It teaches you to grow in maturity. Likewise in the business world, where learning from your business mistakes is crucial.
Entrepreneurial world is very exciting – yet not many are aware or fully acknowledges the setbacks from having such life. A frightening report found that 9 out of 10 businesses fail in its first 3 years alone. There is also enough evidence that suggests many businesses are out by the fifth year in the US alone.
While the numbers are quite overwhelming, it can also be considered as a relieve that the contributing factors of the majority of these failures have been determined as follow:
“93% online experiences begin with a search engine.” – imFORZA.com
I’m a believer that Search Engine Optimization (SEO) is as important as creating great content. While some ‘experts’ pushes for great content and de-prioritize SEO, I beg to differ.
An important part of writing a great content is to know what is trending with respect to your blog/website. Without SEO keyword research, you will have no idea where to start. It will be a small target to hit.
While there are a number of methods to find out trending topics/subjects (something which I’ll write in the future), I’d recommend to start using the Google Keyword Planner tool to get it rolling.
Google Keyword Tool
This is a MUST USE tool for every online startup. Keyword Tool enables you to identify what keywords are trending and often searched online. This is where you need to pay attention to get your business site on top pages of the Search Engine Results Page (SERP).
When I was researching for my startup, I have found a source by Neil Patel about long-tail keywords. So, my research was primarily based on that understanding.
My focus was on keywords such as handbags and designer handbags. Therefore, I needed to identify the most suitable and strongly associated long-tail keywords based on those topics to improve my SEO rating. This can be achieved using the tool.
Step 1: Start searching for your seed/anchor keywords. Let’s focus on one for this particular case, ‘handbags’. Go to Google Keyword Planner and type in ‘handbags’ followed by ‘Get Ideas’.
Step 2: Click on the ‘keyword ideas’ tab to show all the keywords related to your seed keyword ‘handbags’.
Step 3: Scroll down and look for the relevant keywords, which you can relate to ‘handbags’. Make sure the words selected are relatable as you will be using it to expand for longer variations. In this case, let’s pick the words bag, designer handbags and handbags for women.
Step 4: Copy the keywords and paste it into the search box for longer keyword variations.
Repeat Step 3 and continue gathering more keywords. Keep doing these steps until you have gathered at least 50 long-tail versions of keywords which relate back to your anchor; handbags.
So what’s next?
Now, you need to use all the 50 long-tail keywords. Let’s apply the keywords on an article you’re writing. Obviously, you can’t continuously use the words in your article redundantly. It needs to be structured in a way which when readers read it, there’s much appeal to it. Let’s go through the list below:
Add keywords to Title and Subtitles.
Add keywords in Bullet Form.
Add the keywords to the Images you’ve included.
Include the keywords in your sentences.
The first thing I’d add the keywords to would be the title and subtitles of the article I’m writing. These are the easiest lines to include your keywords.
Next, add more points in bullet form. Using bullet forms are straight to the point. Therefore, you don’t need to incorporate your keywords into the sentence you’re writing, which could be troublesome for some. You can simply add the points relevant to the long-tail keywords and it would still make sense.
Remember the advice to add images to your article? While it delivers a much better experience for your readers, it is also another strategy to include your keywords. Start labelling at the bottom of your images using keywords you’ve identified. I’ve even heard that it could help if you start entitling the images you’ve uploaded using similar relatable keywords.
Finally, include your keywords in your sentences. Whilst this could be troublesome for some writers who struggle to incorporate the keywords in sentences, it takes practice – eventually you’ll be able to get it done easily. Just be careful when you include the keywords. Don’t sound too redundant. Remember to always keep the flow of your article interesting.
Final Two Cent
Driving SEO and great content works best simultaneously. By using the keywords, you’re able to pinpoint trending subjects with respect to your blog/website – followed with great content you aspire to write.
What do you guys think? If you feel unclear or in need of help, let me know and I’ll help you out.
“Your most unhappy customers are your greatest source of learning.” – Bill Gates.
Business owners need to realize the importance of going out and meet people. An important step of creating a startup is to understand what the market needs, not what you think it needs.
1. UNDERSTANDING THE MARKET’S PROBLEM
What better way to understand the market than to go out and meet them personally. Communicate with your market and try to understand their own perspective of your product. You will be surprised by the wealth amount of new information you will discover from the conversations, these are crucial to your product development.
Be in it for the long haul. Do not send out marketers to do all the job for you, you’d be ashamed. You need to get involved in the process as well. Marketers are only trained to familiarize your product to a certain degree of understanding. You know your product best, which makes you the more suitable candidate to lead the development process.
You are the best person to ask the questions to try understand completely the problems that might arise from the consumers relate to your product. The follow-up questions can also be as crucial.
2. Re-develop your product
Using the information provided by the market, this is your best source of information to redevelop your product. Believe it or not, your market is the most trustworthy place to understand your product.
Your consumers know what they want, and this transcends to what is needed in your product. In addition, customers are crucial to help you understand the wear and tear of your products. So, this is the best time for you to fully understand the long term issues that may arise from usage.
3. Pricing strategies
It’s always a good idea to develop your product bottom-top. Setting the price for your product is best determined this way.
Once you get your market audience to understand your product, ask them what would be the preferred price they’d pay for it. This is a great way to know how sensitive your market would to pricing such product.
Pay attention to the feedbacks of the preferred price they suggest. This gives you an idea how much customers are willing to pay for your product. If they suggest a low price, it gives an indication that the problem your product resolves is not worth paying much. If the suggestion is at high price, it tells you how serious the problem is and that customers are willing to pay much to resolve it.
Through the conversations you have with your targeted market, you will have a stronger understanding of the consumers and how much would they be willing to pay for it.
4. GET FEEDBACK FOR FUTURE MARKETING
Another important thing to highlight here is how much information you can learn by just getting to know your consumers and their problems.
The comment, testimonials and feedback from consumers can be relayed to your marketing team so they can develop better understanding of the targeted market. As a result, your marketing strategies become more effective since your business becomes emotionally connected and aware of the consumers’ problems.
5. Final Two Cent
Running a business is far from only working from your desk, analyzing countless data and information. It needs a step further – get to know the people you are selling to. Understand their problems, their concerns in short & long term, tell them how you intend to solve at the given price. Communicate. Communicate. Communicate.
“Money is plentiful for those who understand the simple laws which govern its acquisition.” – George Clayson.
George is very spot on. Money is verily available to those who understand the fundamentals of making money. It is essential to remember that reducing your expenses is just as important as earning revenue. One can’t go without the other, this is the basic fundamental of money management. In this article, I will describe to you the fun part; increasing your company revenue. Here’s how to do it:
Increase the number of customers you serve.
Increase the average size of each transaction by selling more.
Increase the frequency of transactions per customer.